Overview

There are times when it seems the whole world is going online. Certainly we spend more and more time on our mobiles, tablets and laptops, while many of our working days are also spent in front of a screen.

That’s why businesses need to understand how working practices are changing. Designed with SMEs in mind our course helps to tackle the digital skills crisis identified by the Government.

Adapt your business to the new marketing climate...

Units include

Understanding Digital Promotional Activities for Business
Discover how digital promotions are an increasingly important part of an organisation's promotional activity, and the role they can play in an organisation's overall marketing.


Understanding SEO (Search Engine Optimisation)
Look at the process of internet searching from the customers' angle, and then see how SEO can be used to generate more traffic towards an organisation's website.


Understanding the Role of Digital Media in Promoting a Business
Look at a range of different ways in which digital promotions can be used to reach the customer.


Understanding the Role of Offline Media in Generating Online Traffic
The emphasis is not just on digital promotions but on the use of conventional established media such as newspapers, radio and TV.

Writing Content for Digital Promotions
See how important content is in making a promotion successful.
 

Data Protection and Digital Promotions for Business
Learn the importance of data protection legislation with regard to digitally promoting an organisation.
 

Understanding Social Media
Find out what customers are using and what they want and expect from an organisation's communications into their online social world.
 

Measuring the Effectiveness of Digital Promotional Activities
Learn why measurement is important and how this benefits your organisation or one you are familiar with.