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Digital promotional activities

Discover how digital promotions are an increasingly important part of an organisation's promotional activity, and the role they can play in an organisation's overall marketing.

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Understanding social media

Find out what customers are using and what they want and expect from an organisation's communications into their online social world.

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The role of offline media

The emphasis is not just on digital promotions but on the use of conventional established media such as newspapers, radio and TV.

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Data protection

Learn the importance of data protection legislation with regard to digitally promoting an organisation.

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Measuring digital promotions

Learn why measurement is important and how this benefits your organisation or one you are familiar with.

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Understanding SEO

Look at the process of internet searching from the customers' angle, and then see how SEO can be used to generate more traffic towards an organisation's website.

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The role of digital media

Look at a range of different ways in which digital promotions can be used to reach the customer.

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Content for digital promotions

See how important content is in making a promotion successful.

Emergent Digital Techniques

Emergent Digital Techniques

Identify the advantages, and disadvantages of new techniques in digital promotions.