Trends show that people are turning away from Android and iOS apps
People simply don’t want any more apps on their phone, slowing everything down.
For example, if you go to a restaurant you’ve never been to – not knowing the quality of food or service – and they mention their mobile loyalty program, you might not feel compelled to download their app. You would have to wait two minutes to download the app, open it up, accept permissions, and figure out how it works, before you can actually use it for their loyalty program. There is a lot of friction standing in between you and the restaurant’s app. With all this friction surrounding native apps, the tech industry set out to find a better alternative. Enter Progressive Web Apps...
The App Store search bar is turning into the Google search bar
In other words, consumers can find your app simply by finding your business in the Google search results. In fact, 60% of searches are now from mobile devices. So you will not only be making it easier for users to find you on mobile, you will make it easier for them to become paying customers.
Think of all the new marketing possibilities…
The PWA launches straight from a link – with no wait time!
Launch from a URL, QR code, Google search, text message, third-party profile (Facebook, Twitter, Tripadvisor, Instagram etc...)